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Welcome to the 10th edition of the Robinson College newsletter


Hello and welcome to the 10th edition of our Robinson College newsletter. We've been very busy here at the college with the accommodation refurbishment programme, read on for more details on the new bedrooms. In other news, we are gearing up for clic+ our new trade show taking place Friday 7 November. There are still some spaces remaining so book your place now to avoid disappointment. It will be the essential event to discuss the 'how' and 'why' of effective conferencing and maximising delegate engagement. 

We have a jam-packed issue ahead of us, so read on for all the latest updates on Robinson College.




 

Robinson College unveils newly refurbished bedrooms
 


 

The University of Cambridge’s Robinson College has unveiled the first phase of its ongoing accommodation refurbishment programme, following a five figure investment to enhance its commercial and academic offering. Whilst the majority of the college’s bedrooms include en suite bathrooms, the recently refurbished rooms were originally designed with shared facilities and have now been adapted to feature brand new en suite pods. The design will be rolled out across the rest of the college’s accommodation over the next five years. Bedrooms have also been modernised to offer less shelving space for books in favour of more power points and multiple USB ports, allowing for a number of electronic devices to be used at once for today’s delegate.


Alongside the refurbished bedrooms, the college has also installed 802.11AC Wi-Fi which has increased broadband capacity up to 900mbps of connectivity in its auditorium, Umney Theatre and dining hall.  The  investment (capital £25K) is part of the venue’s continued aim of ensuring that it remains more than equipped for the demand of fast and reliable access during conferences.  

Conference and catering manager, Nick Milne, says: “We are extremely pleased with the results of our updated rooms, as we have been able to make significant changes without compromising on space. We pride ourselves on being able to offer great value on-site accommodation, so it is important to us that we keep our facilities in the best condition. Our refurbishment and investment programmes ensure Robinson College continues to offer comfort and ease for all of our clients.”

Taking your event to market
by Nick Milne

You may be aware that we’ve been working on a very exciting event here at Robinson College, called clic+. This is a brand new show designed to help organisers maximise delegate engagement through the content and interactive value of events and will feature keynote speakers, interactive workshops, networking and panel sessions.  In planning this event, we wanted to make sure we were getting the word out to the right people, which is where marketing comes into play.

So where to start? A logo that encompasses your brand messages is vital; this should be eye-catching as it will represent the event and will appear on all marketing material. A website is also an important step; it should contain all of the information that a potential visitor will want to know. It should be interesting but also easy to use, with biographies of key speakers, a programme of events and a clear indication of how to register.

A targeted newsletter campaign is a direct way to contact your intended audience. By giving the key information, a brief synopsis, a link to the website or registration system, potential attendees will be able to sign up with ease. Although, don’t expect everyone to sign up first time around, quantity as well as quality is key in event promotion.  
 
Social media will enable you to follow the right people and engage in relevant conversations, with blogging being another great way to raise awareness of your event in an interesting and informative way.  Having a pre- and a post-event social media contact plan is crucial to engaging with delegates and keeping the momentum going before, during the event and beyond.  It’s also a great way to encourage those who can’t be with you on the day to get involved with questions for panels, comments and feedback.
 
Thinking of holding the event again in the future? Don’t forget the post-event marketing that will raise interest for next year and enable you to produce great collateral in the lead up to the next event.

Why not come along to clic+ to connect, learn innovate and communicate more about your next event – register here http://www.robinson.cam.ac.uk/clic2014
Fall back with our Autumn offers

The official start of the Autumnal Equinox is 23rd September 2014 and here at Robinson College Cambridge we are offering reduced Autumn superior day delegate rates from £35.00 plus VAT ( reduced from £48.00 plus VAT) between 23rd September and 21st December 2014.

For more information and to view our terms and conditions click here
Vote for Robinson College as the Best Academic Venue

We're asking for your support at the 2015 M&it Awards by voting for us in the Best Academic Venue category.

To put in your  vote for Robinson College click here
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Conference Office, Robinson College, Grange Road, Cambridge CB3 9AN

Tel: 01223 339100

Email: conference@robinson.cam.ac.uk

Twitter: @Robcollconf

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