Time 14:00 - 16:00
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clic+ lecture series no 3 - Event Creation
Guest Speaker - Ben Cole, MD - Inspired
Last time we heard about best practice in event planning. The creative process actually begins well before you start to plan your event, and even before you’ve done your research. In fact, it starts with the business needs and objectives that are driving the opportunity for the face-to-face engagement in the first place.
I will explore what it means to be creative within our industry and consider how we can all play a part in the process; whether it is sharing an initial thought, opinion or spark of inspiration, right through to collecting together a series of ideas and turning them into a meaningful experience.
Ben is founder and MD of Inspired, a creative live experience agency. With a clear focus on audience engagement, Inspired works closely with brands to share their story via the creation of compelling content and memorable live communications.