Event professionals from across the country will gather in Cambridge on Friday 24 March to debate the most effective methods of evaluating return on investment.

The free seminar will see key industry leaders enter into debate to support professionals to measure the effectiveness of their events against clear and realistic objectives. David Preston and Richard John from Realise, the UK’s first dedicated events training agency, will be guiding the conversation. They will be joined by Jamie Vaughan, CEO of audience engagement platform Glisser.

The best practice event, spearheaded by at Robinson College, is the final clic+ club seminar in the ‘5 Steps to Successful Events’ series that has attracted event industry leaders from across the country over the last nine months.

Rose McDonald, sales and marketing director at Robinson College, said: “We’re proud to provide a platform for event professionals across the country to come together to collaborate and learn through the clic+ event series.

The last event in our series is really important as we focus on business objectives and return on investment. We understand how crucial it is to be able to provide clear results from events and want to lead the conversation to help those in our community.”

The seminar is part of Robinson College’s clic+ club ‘Five Steps to Successful Events’ series. These focus on exploring new and innovative ways to run successful events, broaden networks and share best practice within the event industry.

Key event sponsors including Glisser, Blendology will be showcasing the latest event technology alongside Brand Anonymous, Absolute AV Solutions and PA Life. Blue Smile, the Club’s 2016/17 charity, will also be present.

The clic+ club has evolved from the award-winning clic+ 2014 and 2015 conference and exhibition to build on the initiative’s founding principles: Connect, Learn, Innovate and Communicate.

The event analysis seminar will take place on Friday 24 March from 10.45 to 13.15 at the Crausaz Wordsworth Building, Robinson College, Grange Road, Cambridge CB3 9AD.

Those wishing to attend are encouraged to register their place here: robinson.cam.ac.uk/conferences/clic-events/clic-club-events